Every week I speak with CEOs and founders who are either paralysed by AI hype or dismissive of its potential. Both reactions are dangerous. The truth, as usual, lies somewhere in the pragmatic middle.
Beyond the Hype Cycle
The organisations getting real value from AI aren't the ones chasing the latest model or building chatbots. They're the ones systematically identifying where AI-augmented decision-making creates measurable business impact.
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